Danny Wirianto, Chief Marketing Officer KasKus, the largest internet forum in the country, reveals a few things to consider in starting a social media marketing. First, Danny said, "Read before write." That is, the process of marketing through social media should be preceded by research.
Research will streamline the marketing mechanism is carried out. Research can range from about the character of social media users, for example by looking at ways of communication and what is communicated in the media.
"Know what they are talking about," said Danny. "After the idea, and create analysis. Arrange little strategy and throw. Do inception, just like in the film's inception," said Danny in the event SparxUp seminar themed "Understanding Social Media 2011" in Jakarta last week.
To do this, various means can be applied. Danny pointed out the steps that can be applied. How, to communicate in person so that new products are considered as confidential. That way, people will be considered special.
"The information was considered confidential will definitely spread instead. Fortunately there is on us. Indirectly we managed to spread the word about our product," said Danny. After that, see what happens. If baseball is successful, change the strategy.
In marketing through social media, he also underlined that each unique social media. So, how in every social media marketing must have different strategies according to the character of its users. "Do not hit the average. So, if in Facebook, for example, do not then attach the scan results and promotional pamphlets in the name-tags to many. When do I like it, would be ignored by users," said Danny.
Meanwhile, Danny also noted the importance of building engagement (bond) with consumers. It is useful to maintain relationships with customers, build trust and loyalty products. In building engagement, giving consumers the experience can be a weapon. He cited the gaming applications that work on several sites as one way to build engagement.
"As social networking Facebook. Users do not ever forget that ever played Farmville. This is so one more value to Facebook now so it can still survive," said Danny.
In a broader scale, social media can serve as a medium for engagement. Social media becomes a powerful way to know the issues about the products that circulate in the community. "If there is a product dijelekin, there must be a conversation in social media. So, the company must be such as PR (public relations), should also monitor social media, not just the major newspapers," he said.
Engagement can be done to respond quickly to problems that arise. Clarification is fast in dealing with highly influential on the product image.