Wednesday, February 08, 2012

EU's New Privacy Policy Check Google

EU data protection authorities (EU) has asked Google to delay the launch of a new privacy policy until it verifies that the policy did not violate data protection laws of EU-owned. Similarly, reported The Associated Press recently.

Google began to publish a new privacy policy is quite the attention of this virtual world last week. This policy will govern how Google uses large amounts of personal data collected through its search engine, email and other services.

Since then, Google launched a massive publicity campaign to inform its users around the world about the new policy, which came into effect on March 1 next [read: Google Will Change Privacy Policy]. But, threatened with the possibility of release date back.

In a letter to the chief executive of Google Larry Page, Jacob Kohnstamm, chairman of the group of 27 national privacy regulators in the European Union, said that the French data protection office has begun an investigation into the new rules and how they will affect Google users in the EU.

"We call for a delay (the launch of the new rules) in interest to ensure that there is no misunderstanding about Google's commitment to their user information and the rights of citizens of the European Union, until we complete our analysis," Kohnstamm wrote in his letter, which was published last Friday.

The search engine Google has a market share of more than 90 percent in the EU, with rival services such as Microsoft Bing is getting less traction. EU competition authorities are also examining whether Google uses this to stop the dominance of other search engines from entering the market.

This new policy makes it easier to combine data from Google users who use a variety of services such as search engines, YouTube or Gmail, if he gets into his Google account. It also allows Google to create a broader profile of the users, and to target ads based on user preferences. Advertising is the main way Google make a profit. (MEL)

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