Twitter has signaled its intention to develop the business and its revenue in Asia. To realize the desire, Twitter to be "hijacked" one of Google's top brass.
As revealed by the Economic Times of India, Shailesh Rao Twitter recruit, Director of Google India, who also serves as Director of Media and Google's Platform Asia-Pacific. Canadian-born men are usually dealing with advertising on the continent of Asia, especially India. Rao is said to have left Google since February 3 last.
As Business Week reported, Rao will join the Twitter by the end of this month and immediately work to handle advertising on Twitter. But, Twitter has not explained the position and specific duties.
Just for the record, Twitter began to develop the business to markets outside of North America and European markets. The next most soft target market is Asia.
Research by e-Marketer, Twitter estimates its advertising revenues could be increased threefold in the next two years and reached 540 million U.S. dollars in 2014.
By recruiting Rao, mainly because he was skilled and Asia dominate the market, then the potential to increase revenues in Asia will be even greater.
Especially with Rao the experience in India as well as blocking of Twitter services in China, it is expected that approximately 1.17 billion people of India could be a soft market for Twitter.
A Google spokeswoman confirmed the departure of Rao in a press release on Friday, February 3, 2012. The following quotation:
"We are grateful for the contribution Rao to Google and especially Google India. Hope Rao could find a bright future in his new office.
Rao recently received an award as an Internet Professional of the Year from Internet Mobile Association of India (IAMAI). Rao joined with Google since March 2005 as Director of Local Search Based based in Mountain View.
Since joining Google, Rao has been involved in the launch of Google Maps and Google Earth in some developing countries, before he moved out and headed the Google India in 2007 ".