NEW YORK (AP) â" NewsRight, a company created by The Associated Press and other publishers to scour the Internet for unauthorized use of their content, said it has secured a licensing agreement with a company that monitors how its clients are portrayed in the media.
The multiyear agreement with Moreover Technologies Inc., announced Wednesday, is the first licensing deal by NewsRight. Terms of the agreement were not disclosed.
Moreover, which is based in Reston, Va., will obtain the right to use content from hundreds of newspaper websites, according to NewsRight. Moreover's clients will also receive data about how stories and photos are viewed online, NewsRight said.
NewsRight was launched in January to track the unpaid online use of content from its 29 founding member companies, which include the AP, Hearst Newspapers, The McClatchy Co., The New York Times Co., and The Washington Post Co.
NewsRight aims to generate revenue from websites, blogs, news aggregators and other newsgathering services that aren't paying for the content. NewsRight is hoping other big publishers, including News Corp., join the venture.
NewsRight CEO David Westin said the deal establishes an important precedent that puts a value on original reporting.
"It gives us an approach now that we can replicate with other aggregators in the industry," he said.
In 2007, the AP sued Moreover and its parent, VeriSign Inc., for copyright infringement, alleging that Moreover continuously accessed and electronically published the AP's news reports without authorization. The sides reached a settlement a year later. The terms of that settlement were not disclosed.