Sunday, April 01, 2012

Dell launched XPS 13 Ultrabook in the Middle East

Coming a bit late to the party, Dell launched their Ultrabook in UAE earlier today in the form of XPS 13. Pearce Clune, the Marketing Director for EMEA described the XPS 13 as the first 13″ notebook in an almost 11″ shell and made up of premium materials such as a single piece of Aluminum on the back of the lid and carbon fibrr at the bottom. The XPS 13 is also the only Ultrabook with a Gorilla Glass and PowerShare capabilities that allows you to power your Smartphone or other gadget through the USB port even when the XPS is completely switched off.

Like all other Ultrabooks, the XPS 13 uses Intel’s chipset and offers capabilities such as instant on from resume and fast boot times because of Solid State Drives (SSD). For some reason, instant resume functionalities were not working on the demo unit that Dell had at the event but I have no reason to doubt that retail units won’t work.

Also present at the event was Khaldoun Aboul-Saoud, Regional Manager for Markets Development, Intel and when I asked him about the future of Ultrabooks and touch screens, he mentioned that Intel is looking into it. Don’t be surprised to see one before the end of the year, by the time Microsoft launches their Metro-centric and heavily touch inspired Windows 8.

Press Release

DUBAI, United Arab Emirates, 1 April 2012 â€" A regional increase in the ‘bring your own device’ or BYOD trend within the Middle East’s workplaces bodes well for Dell’s highly anticipated, award-winning XPS 13 laptop â€" widely acclaimed for its superb craftsmanship, thoughtful design and durability â€" now available for customers across the region.

Dell Middle East’s channel partners anticipate ‘strong demand’ for the system — first announced at the US Consumer Electronics Show â€" and early buzz about the unit, which features uncompromising performance, extended battery life and Intel Rapid Start and Smart Connect Technology[i] â€" has been overwhelmingly positive.

“The increasing mobility of professionals and the design-savvy, entrepreneurial market within the Middle East make the Dell XPS 13 â€" a system that is unlike anything else on the market today â€" an extremely attractive proposition,” Pearce Clune, Marketing Director, EMEA Product Strategy. “The XPS 13 delivers both performance and sleek design while crossing the realm between work and play, packing powerful technology into a small, portable package. It’s the ultimate mobile device for a highly-connected region like the Middle East.”

Weighing less than three pounds, the XPS 13 Ultrabook cleverly fits leading-edge craftsmanship, high performance computing, and thoughtful design into what is the one of the most compact 13-inch products in its class. With its stunning razor-thin bezel, the XPS 13 maintains a footprint similar to an 11-inch product and features bonded Corning Gorilla Glass for exceptional durability; a unique, cool-to-the-touch carbon fibre base; and full-size, backlit keyboard for maximum productivity.

“Intel understands that consumers in this region require fast, reliable access to new content, which is why we are delighted to partner with Dell on delivering the new XPS 13 to the wider Middle East,” said Khaldoun Aboul-Saoud, Regional Manager for Markets Development, Intel. “The increasingly blurred line between business and home technology use and the trend within the Middle East which sees tens of thousands of professionals taking mobile devices with them for work and play around the region make the new XPS 13, with its proven Intel technology, an ideal fit for customers here.”

Media and the Dell and Intel Middle East channel community got a first look today at the XPS 13, which is now available through Dell partners across the GCC, Levant and North Africa markets.

Detailed Information:
• Ultrathin laptop (0.24-0.71-inch/6-18mm) and light starting at 2.99lbs (1.36kg)[ii]
• 13.3-in (33.8 cm)(HD WLED, 300-nit (1366×768) 720p; edge-to-edge hardened Gorilla® Glass
• Precision crafted machined aluminium with a carbon fibre base
• 128 GB SSD or 256GB SSD drive options[iv] with Intel Rapid Start Technology
• Intel Core i5 2467M and i7 2637M processor choices
• Intel HD 3000 video graphics
• 4GB DDR3 SDRAM 1333Mhz memory[v]
• Full size, backlit chiclet keyboard
• Glass integrated button touchpad with multi-gesture support
• 47WHr 6-cell battery offering up to eight hours, 53 minutes of battery life; 45W AC adaptor
• Intel Centrino Advanced-N 6230 802.11 A/G/N and Bluetooth 3.0 wireless connectivity
• USB 3.0 (1) + USB 2.0 with PowerShare (1), mini DisplayPort, and headset jack (1)
• Built-in 1.3MP webcam (H.264 enabled via Skype) with dual array digital microphones
• High definition audio with Waves MaxxAudio 4
• Microsoft Genuine Windows 7 Home Premium
• 100GB of cloud storage through Dell DataSafe
• 12-month Skype Premium[vi] subscription

Availability and Pricing:
The XPS 13 will be available Ist April in the Gulf region through all leading retailers at a starting price of AED 4,899 with an Intel Core i5 processor, 128GB SSD hard drive and 4GB memory.

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