Monday, September 17, 2012

Volkswagen launches Polo sedan

Volkswagen has a huge range of market segments covered, from luxury sedans to enthusiast hatchbacks, to powerful SUVs. And while the Jetta has been great for the mainstream segment, the entry-level market for sub-compact cars has been left wanting. Well, the Polo sedan is finally here.


With a 1.6-liter, 104HP and 153Nm torque engine, the Polo sedan is adequately powerful, and great on fuel efficiency with a rated economy of just 5.9 liters/ 100kms.   While the new Polo sedan is made in Pune, India, you get the full quality German engineering you have come to expect from Volkswagen.

The new Polo sedan will retail for AED/ SAR 59,990.

Press Release

Volkswagen Middle East launches the new Polo Sedan

New Polo Sedan offers quality, reliability and German engineering for everyone in the Middle East

Dubai, UAE 17 September 2012 - Volkswagen Middle East has launched the brand-new Polo Sedan, bringing the first generation model to the Middle East.

With the highest standards of modern automotive engineering and high quality workmanship, the new Polo Sedan completes the portfolio of sedan models that Volkswagen Middle East offers to its customers in the region.

At an exceptionally competitive price, the new Polo Sedan is sleek, spacious and comfortable delivering luxury and innovation whilst being affordable.

Available with a 1.6 litre 105 PS engine and a 6 speed automatic transmission, the Polo Sedan includes 15 inch alloy wheels, dual airbags for driver and passenger, ABS, spacious interior â€" especially in the rear and central locking with keyless entry.

“The new Polo Sedan is the perfect combination of German engineering together with optimum comfort and driving characteristics,” says Marcus Butros, Sales Director, Volkswagen Middle East. “The Polo Sedan completes our sedan segment within the market following the Jetta and Passat which have been extremely well received by our customers. The Polo offers high safety standards along with driving comfort, sleek styling and affordable innovation.”

The Polo Sedan has been produced for the Middle East market in Volkswagen India’s plant in Pune. Opened in 2009 the Pune plant is one of the most modern plants in the Volkswagen Group. Volkswagen has an international production network catering to all markets ensuring the reach ofGerman engineering around the world. The Pune facility is the only production plant in India operated by a German automaker and covers the entire production process from press shop, body and paint shop to final assembly.

“The Polo Sedan is the entry model into the Volkswagen portfolio and is aimed at a younger demographic who want to experience our German engineering. Many of our customers stay loyal to Volkswagen after their first experience with the brand as we provide quality, affordable innovation andcan cater to all their automotive needs. We see high potential for this model in the region, and one that will drive volume growth as we continue to be the fastest growing volume brand in the Middle East,” concluded Butros.

Exterior styling and dimensions

The Polo Sedan is 4384 mm long, 1466 mm tall and 1699 mm wide. The balance of the exterior dimensions produces a powerful ratio of proportions. In parallel, the new Volkswagen “design DNA” enhances its style. This has resulted in clear precise lines and muscular surfaces that give this sedan a dynamic styling yet keeping it timelessly elegant.

Front end: The Polo Sedan offers a very distinct, smart and elegant look. It comes with chrome trimmed front radiator and line grille that adds to its classy look.

The stylish halogen headlights and indicators give extra emphasis to its look and provide optimum vision on the road, thereby providing attention uncompromisingly on the road. Fog lamps are also a standard feature in the Polo Sedan.

Side profile: The strong, muscular lines on the sides are typical of the Volkswagen “design DNA”. It makes the Polo Sedan look powerful and also emphasise its wheel arches, giving it an overall dynamic image which can perfectly accommodate 15 inches wheels.

Rear section: A harmonised surface dominates the look at the rear of the Polo Sedan. The wide rear window offers good visibility behind the sedan while continuing to maintain its strong dynamic lines.

The squarish tail lamps give a stylish contour to the Polo Sedan and perfectly blend with the rear design. The rear light clusters with the chrome lining gives the model its unique look.

The Polo Sedan offers 455 litres of boot space for its passengers making it extremely comfortable to accommodate the family shopping bags.

Interior Highlights

The interior of the new Polo Sedan complements the exterior offering top-quality, perfectly finished fabrics and materials that provide comfort and style to its passengers. With a comprehensive chrome package and exclusive chrome trim inlays the interior of the model is modern and sleek.

When designing the new Polo Sedan Volkswagen ensured that comfort was off paramount importance. The new model has an extended wheelbase which is 82mm longer than the European Polo hatchback. The Polo Sedan has been made for the region offering features such as more rear legroom that reflect the changing needs of the Middle East customer. The car also includes “Climatic” manual air conditioning as standard in the S and SE model specifications, with “Climatronic” air condition as an optional extra. The new model also includes a practical storage concept for everyday use including; compartments in the front for water holders, storage pockets on the rear of the front seats, glove box with flap and glasses compartment and a centre console with two cup holders.

The cockpit has a modern leather steering wheel, gear knob, handbrake lever and gear lever, a dashboard design with ergonomic control layout, as well as comprehensive functional equipment with electrically adjustable side mirrors, electric remote unlocking for the boot lid and central locking.The driver-orientated cockpit also includes a radio with CD/MP3 player as standard.

Passive safety

The passive safety in the Polo Sedan has been well optimised. It is equipped with front airbags for the driver and co-driver along with an ultra high strength steel frame that makes for an indigenously structured passenger cell.

Add to that an Anti-lock Braking System (ABS) which provides individual wheel braking preferences, thereby aiding better control of the car. All model lines also include cruise control as standard.

The height adjustable 3 point safety front seat belt, 3 point safety belts for the rear outboard passengers and lap belt for the middle passenger make it an extremely safe travel. Parking distance control is also optional as an added rear safety feature.

The Electronic Immobiliser is a standard feature in the new Polo Sedan. It is an anti-theft device which gets activated when the ignition key is removed and works in tandem with the engine control unit to prevent unauthorised starting of the engine.

Engines, transmission and driving dynamics

With a 1.6 litre 105 PS engine and a 6 speed automatic transmission, the new Polo is a city car that offers optimum performance for stop-and-go city driving, whilst having a long range thanks to the 55-litre fuel tank.

Price starting at SAR 59,990

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