I seriously, honestly hope that this video is some kind of joke or SNL sketch.
Behold ladies and gentlemen, BLACKSOCKS – the ‘smarter’ way to sort through your socks. In the three minute video below, you’ll be introduced to a ‘revolutionary’ new way to manage and sort your socks. Yes, your socks. Those little things you slip onto your feet without even an afterthought, are about to get really complicated. The genius minds at blacksocks.com has a system that implements NFS tags and a receiver to communicate with a device that then relays information about the sock to an app on your iPhone. The information contains the sock’s unique ID, how many times it’s been washed, when it was produced, and other kinds of information that you really don’t care about. Seriously, words fail me at this point.
Check the entire video out below, and if you’re curious check out their website here. Again, please someone let me know if this is serious or not so my faith in humanity can be restored.