Friday, November 09, 2012

HP Connected Music launches with Universal Music Group

Press release: HP today announced full details of its Europe, Middle East and Africa (EMEA)-wide collaboration with Universal Music Group, the world’s leading music company. To celebrate the launch of HP Connected Music, which features exclusive rewards and content, the two companies have teamed up for No Doubt’s worldwide concert launch event. Taking place today in Paris at La Maison de la Mutualité, the No Doubt private show marks the band’s only live performance of the year in Europe and is the first event of the partnership between HP and Universal Music.

Available on all new Microsoft® Windows® 8 -powered HP consumer desktop and notebook PCs HP Connected Music brings music lovers a new way to enjoy some of the world’s most popular music artists.

The No Doubt concert is the first in a series of private events planned by HP with other Universal Music artists across Europe. The HP Connected Music platform on Windows 8 HP consumer PCs will offer users access to exclusive VIP experiences and give them the opportunity to attend events with some of their favourite artists over the next year.

With exclusive content and access to Universal Music’s unrivalled catalogue of global artists, the agreement puts music at the heart of the latest HP consumer PCs.

A whole new music experience
Users can access exclusive HP Music Rewards Packages3 via the HP Connected Music launcher embedded on Windows 8 HP consumer PCs including:
- HP Private Events: access to exclusive showcases featuring live performances by Universal Music artists;
- Music Experiences: the chance to win money-can’t-buy experiences such as exclusive “meet & greets,” recording studio visits or the opportunity to have lunch with popular artists; and
- VIP Pack Trips: exclusive VIP opportunities to visit artists, including travel and accommodation.

Customers with new HP consumer PCs featuring Windows 8 will also have access to an exclusive list of services through HP Connected Music including streaming with free access to Universal Music’s full catalogue, the most extensive in the industry, for 90 days and, for customers with new Windows 8 HP Spectre and HP Envy PCs, 10 free mp3 downloads per month for 90 days.

“Customers are looking for great entertainment on their personal devices and HP sees the PC as the heartbeat of the entertainment experience for today’s consumers, letting them create, consume and share content they love,” said Eric Cador, senior vice president and general manager, Printing and Personal Systems Group, HP EMEA. “Working alongside Universal Music, we can pair our innovative Windows 8 hybrid, notebook and desktop consumer PCs with one-of-a-kind music experiences that give our customers access to some of the world’s most popular artists.”

“This innovative partnership will provide a great consumer experience for new audiences. With the help of HP technology, we’re looking forward to engaging with music fans across established markets, as well as in new territories where previously there have been no legal digital music services,” added Olivier Robert-Murphy, Global Head of New Business, Universal Music Group.

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