Jack Tretton, the president and chief executive of Sony Computer Entertainment America, announced Tuesday that the companyâ€™s PlayStation Vita mobile gaming device would go on sale in the United States on Feb. 22, 2012.
Mr. Tretton made the announcement at the Web 2.0 Summit in San Francisco.
In an interview on stage with Jane McGonigal, a game designer and the author of the book â€œReality Is Broken,â€� Mr. Tretton said the Vita would aim for a younger audience by incorprorating social media like Foursquare, Skype, Twitter and Facebook into the device.
Persuading customers to buy another gaming device, one that costs more than most smartphones, is going to prove challenging to Sony. The Apple iPhone has become one of the major gaming arenas for developers and consumers, with over 100,000 entertainment and gaming applications available.
Mr. Tretton did not seem deterred by the popularity of Apple among gamers. He praised the gaming capabilities of the Vita and Sony’s deep understanding and long history of building immersive games. Mr. Tretton said the Vita would “blur the lines between entertainment and reality.”
The Playstation Vita will cost $250 for the Wi-Fi only model; the version that comes with 3G data will cost $300.