
Social media or social networking sites like Facebook, Twitter, and Koprol has become more than just a friendship event. Social media can also serve as media to build awareness and market the product. Then, how to utilize social media for that purpose?Danny Wirianto, Chief Marketing Officer KasKus, the largest internet forum in the country, reveals a few things to consider in starting a social media marketing. First, Danny said, "Read before write." That is, the process of marketing through social media should be preceded by research.Research will streamline the marketing mechanism is carried out. Research can range from about the character...