Nokia launched their Asha series of phones in Dubai yesterday. With the Asha set of handsets, Nokia plans on making data services available to the lower end of spectrum. With four models released that range in prices between AED 288 to AED 539, the Asha is certainly very affordable and with different form factors such as keypads, keyboards and touch screens, it should appeal to a wide range of consumers.
Present at the launch was Mr. Vithesh Reddy, General Manager, Nokia Lower Gulf. I would like to thank him for taking some time off to talk to me and explain what the Asha range means to Nokia and where they’re headed with it. Following the interview is the press release for the new series.
Press Release
Dubai, UAE: Nokia today announced the launch of the Asha range devices in the UAE which includes four new affordable smartphones that feature a stylish design and a rich social experience for people who want to work, play and connect. ‘Asha’ – derived from the Hindi word for ‘hope’ – will allow consumers to have access to a smartphone experience by being able to download apps, surf the web, check email, play games and chat at an affordable price point starting from AED 288.
“Nokia continues its mission to deliver high quality, stylish devices that provide the best access to social networks, the Internet and information, and also offer a great overall experience and value proposition for the next billion mobile phone users. These consumers want access to innovations such as easy-to-use dual-SIM, variety of engaging local apps, attractive and colorful designs and the superior user experience for which Nokia phones are known for,†said Vithesh Reddy, General Manager, Nokia Lower Gulf.
The Asha range, comprising of Nokia Asha 200, 300, 302 and 303, offers features such as QWERTY keyboard and ‘touch and type’ experiences, combined with fast and easy access to the Internet, integrated social networking, messaging and many relevant applications from the Nokia Store.
The Asha range includes:
Nokia Asha 200:
The Nokia Asha 200 is Nokia’s latest dual SIM phone with Easy Swap functionality, allowing consumers to easily change their second SIM without switching the device off. It is a fun and colorful QWERTY phone designed to meet the needs of young, urban consumers who want to constantly stay in touch. The Nokia Asha 200 features integrated social networking, email and IM, adding Orkut and Flickr support. Nokia Asha 200 makes it possible to carry thousands of songs with support for 32 GB memory cards and providing a battery for an amazing 52-hour playback time.
The retail price for the Nokia Asha 200 will be AED 288/- and is currently available at all leading electronic retail outlets including Nokia branded stores in the region.
Full specs: http://www.nokia.com/ae-en/products/phone/200/specifications/
Nokia Asha 300:
The beautifully designed Nokia Asha 300 is a touch device which also offers the convenience of a keypad. The Nokia Asha 300 has a powerful 1GHz processor and 3G to deliver a faster Internet and social networking experience. The Nokia Browser allows for fast, affordable and localized Internet access by compressing web pages by up to 90%.
Users will have fast access to messaging, email and instant messaging from the home screen and can swipe to access apps, music or games from the Nokia Store. The Nokia Asha 300 also arrives preloaded with the popular Angry Birds Lite game.
The Nokia Asha 300 comes with a 5 megapixel camera, a music player, FM radio, Bluetooth connectivity and can handle memory cards up to 32GB. The retail price for the Nokia Asha 300 will be AED 397/- and is currently available at all leading electronic retail outlets including Nokia branded stores in the region.
Full specs: http://www.nokia.com/ae-en/products/phone/300/specifications/
Nokia Asha 302:
The Nokia Asha 302 is Nokia’s first Series 40 phone to support Mail for Exchange, giving people access to their emails, contacts and calendar on an exchange server, delivering a true mobile office experience. That and a stylish QWERTY keyboard make it ideal for young entrepreneurs and professionals seeking a beautifully designed phone. Additionally, the Nokia Asha connects to popular social networks and enables chatting through Whatsapp and other IM services. The Nokia Asha 302 is powered by a 1-GHz processor and supports 3.5G data speeds. It is available now at all leading electronic retail outlets including Nokia branded stores in the region for AED 425/-.
Full specs: http://www.nokia.com/ae-en/products/phone/302/specifications/
Nokia Asha 303:
The Nokia Asha 303 is a stunning phone designed with sophisticated materials and metallic finishes. It combines a large 2.6†capacitive touch screen with a high quality QWERTY keypad. The Nokia Asha 303 is built with Internet and social networks ease in mind. The device harnesses a powerful 1Ghz engine, 3G and WLAN to deliver a fast Internet experience. Social networks, email and IM are at the center of the experience, easily accessible from the home screen. The Nokia Asha 303 is powered by the cloud-based Nokia Browser, which by compressing the web by up to 90%, provides higher speeds and a more affordable access to the Internet.
Entertainment and applications are also a core part of the Nokia Asha 303 offering. Angry Birds Lite, the popular mobile game, comes preinstalled, together with support for other globally relevant applications such as Facebook Chat, Whatsapp messaging and the latest release of Nokia Maps for Series 40 . The retail price for the Nokia Asha 303 will be AED 539/-, and is currently available at all leading electronic retail outlets including Nokia branded stores in the region.
Full specs: http://www.nokia.com/ae-en/products/phone/303/specifications/
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