Press Release: Jumbo Electronics, the UAE-based consumer electronics giant, today unveiled the new BRAVIA® television line-up comprising two distinct series â€" the flagship HX series and the mid-level EX series. The new Sony Bravia series features an improved picture enhancement technology, X-Reality PRO, which enhances lower quality signals taking them closer to HD quality, as well as making 2D and 3D images clearer. The new HX and EX series also offer more channels, apps and connectivity options in the online TVs.
Sony’s HX855 series carries forward Sony’s distinctive Monolithic design incorporating Gorilla® Glass by Corning®, making the screen material thinner, lighter and stronger. Complete with X-Reality PRO and Motionflow XR 800, the HX855 is a fully Internet-connected television with built-in 3D, delivering a premium viewing experience. Furthermore, the stylish design makes the TV a valued addition to the home décor. Consumers wishing to step into internet-connectivity and Edge LED backlighting will not lose out on picture quality with Sony’s out-of-the-box Wi-Fi-ready EX650 series. The EX series uses Motionflow XR 200 processing, delivering superior Full HD 1080p resolution, and integrates the Clear Resolution Enhancer to provide vivid, clear and life-like picture.
Rakesh Khanna, Head of Sony, Jumbo Electronics says: “At Sony, we have always believed that the best part of the TV has been and will always be â€" the picture quality. This is where Sony rules the roost and the new series promises ‘Premium picture’ along with the many additional features. Each model of the continues our tradition of bringing trailblazing technology to consumers, allowing them to see the true beauty of whatever it is they are viewing.â€
The new BRAVIA models offer new enhancements and additional innovations. Select models incorporate Dynamic Edge LED with local dimming that deliver brilliant Full HD (1080p) picture with increased brightness and outstanding contrast, particularly in superior deep blacks. Sony’s exclusive OptiContrast panel elevates the picture to the front surface of the TV and creates a dark background for rich, vibrant, high contrast pictures even in well-lit rooms.
The picture quality is further enhanced with Sony’s X-Reality PRO and X-Reality digital video processors. The dual-chip X-Reality PRO optical engine optimizes video sources by utilizing a vast database of signal patterns and comparing incoming signals with ideal scenes to display unprecedented detail and astonishingly vibrant colours. The X-Reality picture engine separates incoming video into its constituent parts of outline, texture and colour/contrast, and then applies image enhancements to deliver outstanding picture. Additionally, Sony’s newest version of Motionflow XR technology reduces blur caused by quick camera movements, enhancing sharpness and creating a smoother viewing experience for fast-paced sports and movie programming, as well as gaming. From the Sony Entertainment Network portal, consumers can find a variety of applications for online entertainment and information such as news, weather, games, and videos from YouTube™ as well as access to social network.
The DNLA-certified and Wireless LAN built-in HX models easily connect to and share content from mobile devices and computers, as well as allow consumers a wide variety of control options via Sony’s Media Remote and Remote Keyboard apps. Viewers can ‘throw’ a browsed website from a Smartphone to the BRAVIA for easier viewing. The application allows control of the web cursor with one thumb, tapping for selecting links, and pinching in and out to enlarge or shrink the viewable areas. The apps, available for download from both the Android Market and Apple App Store, also function as a full remote control with keyboard, allowing easy online content search and playback.
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