Press Release: Lenovo (HKSE: 992) (ADR: LNVGY) today announced the worldwide availability of its coveted IdeaPad U310 and U410 Ultrabooks. Powered by the 3rd generation Intel® Core™ processors, Lenovo’s new U Series Ultrabook™ devices take the era of thin, lightweight and ultra-responsive mobile computing to a new level of affordability, without compromising quality or style. The new Ultrabooks are available in a variety of colors including Sapphire Blue, Aqua Blue, Cherry Blossom Pink, Graphite Grey or Metallic Red.
“Ultrabooks are an industry game changer that shift not only the way people think about laptop design, but also how much performance technology can be packed into such a thin and light device,†said Jack Lee, General Manager MEA, Lenovo. “Lenovo Ultrabooks free people from having to choose between a device with a productivity-focused user experience and one with a style and design that inspire their creativity. The IdeaPad U Series Ultrabooks embody this convergence and are the perfect tool for consumers to manage every aspect of their digital lives.â€
As thin as a small paperback book, the 13.3-inch U310 and 14-inch U410 measure only 0.7-inch (18mm) and 0.83-inch (21mm) thick and weigh just 3.74lbs (1.7kg) and 4.18lbs (1.9kg), respectively. Even with a thin and light frame, these Ultrabook devices offer the performance to handle any mobile computing task with 3rd generation Intel® Core™ i3, i5 or i7 processors, up to 1 TB of storage; NVIDIA GeForce® graphics and up to nine hours of battery life on the U410; and up to seven hours of battery life on the U310. They also feature Dolby® Home Theatre® v4 for intense sound quality and have Intel® Wireless Display (WiDi) technology to project videos and other content wirelessly on any big screen.
Available with 32GB solid state drives (SSD) to cache data, Lenovo’s latest Ultrabooks put a stop to slow wait times. Thanks to Lenovo’s new Enhanced Experience 3 optimization for Windows 7 PCs, the new Ultrabooks achieve ultra-fast boot up and quick resume from sleep that’s up to 40 percent faster than non-optimized devices. Lenovo Smart Update further amplifies the user experience by enabling the ultra-brilliant U310 and U410 to automatically update email, IM chats and social media messages even when in sleep mode. Watch the product tour here.
“The IdeaPad U310 and U410 Ultrabooks deliver on the next generation mobile computing experience,†said Kirk Skaugen, vice president and general manager of Intel’s PC Client Group. “Working with Lenovo, we’ve delivered stunning visuals and amazing performance with our 3rd generation Intel Core processors in exceptionally thin and light designs that meet the needs of today’s most demanding mobile users.â€
The IdeaPad U Series Ultrabook devices will be available for sale beginning today in many countries worldwide as well as on Lenovo’s website this week. Later this month, the Ultrabooks will be available via major retailers in the region, including the UAE, Egypt and KSA. MSRP for models of the IdeaPad U310 starts AED 3,399 and AED 3,699 for the IdeaPad 2U410 Ultrabook.
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