Movie marketing has evolved far beyond lobby posters and trailer clips to elaborate campaigns that sometimes start even more the film itself begins shooting. In this week’s Tech Talk podcast Jason Yim, the president and executive creative director of Trigger, a digital-marketing company, discusses some of the sites and apps his company has created for different Hollywood movies.
Although the Internet is often thought of as a free and open place to roam, parts of it are less traveled and secretive. Pedro Rafael Rosado shines a light on this area known as the “dark Web.â€
This week’s technology headlines include the latest legal twist in the proposed mega-merger between AT&T and T-Mobile;two Mexican citizens accused of using Twitter to spread false information face harsh consequences; Google does a bit of clean-up, both by dumping a few of its lesser-used products and services and by promising action to the recent issue of incorrect business listings on the Google Maps site.
Tired of older Web sites looking odd or out of sorts in Internet Explorer 9? This week’s computer tip points the way to the Compatibility View feature that may help those sites look like they should.
To find out more about the show and links to topics that were discussed, go to the technology/techtalk.html">Tech Talk page.
You can download the show by subscribing from the New York Times podcast page or directly from iTunes.
For help finding specific segments of the Bits: Tech Talk podcast, use these time codes:
News â€" 27:47
Digital Movie Marketing â€" 15:14
Tech Term â€" 06:43
Tip of the Week â€" 3:40
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